Ekta Kapoor is coming with another movie which will be typical love story. The producer coming with new firm ‘Kumkum Bhagya’ is all set to replace ‘Pavitra Rishta’, which will be now shown in a new time slot. Actor Shabbir Ahluwalia is coming back with the show. He will be seen playing the lead role of a rock star opposite ‘Balika Vadhu’ fame actress Sriti Jha. It is inspired by Jane Austen’s classic ‘Sense and Sensibility’
“‘Pavitra Rishta’ has been on-air for over 4 years now and the journey has been most gratifying for me as a maker. After ‘Kyunki Saas Bhi Kabhie Bahu thi’ if there is any other show which is close to my heart, then it is ‘Pavitra Rishta’… All I can say about the new show is that is it’s a very passionate story of love,” Ekta said in a statement. Kumkum Bhagya will air every day at 9 PM.