As Bullett Raja gets ready to scorch screens across the country, people are going crazy over the new look of Saif Ali Khan in the movie. In the promos, the way Saif exudes machismo and coolness with effortless ease, reinforcing his proposition — ‘Bade aaram se’.
Designed for comfort and style, the inner wear brand perfectly connects with Bullett Raja’s macho look. Saif has been long associated with the brand and the co-branded ad on air now furthers this point. Saif plays the role of a dashing guy in the movie, who takes on the system all alone, thus depicting the way, the brand has made a name for itself in the market as it pursues excellence.
Amul Macho, the flagship brand of JG Hosiery, offers a variety of inner garments like vests, shorts, trunks and briefs. The brand has positioned itself as dependable and yet trendy, thanks to a global outlook mixed with a sense of the local market. The brand is one of the highest selling in the mid-segment. It was recently adjudged the ‘most preferred brand’ by consumers, by a survey.
The brand is now developing a premium inner wear product range catering to women. They also intend to come up with a line of casual wear for both men and women in the future. Being looked upon as the trendsetter, the brand is perceived as the fastest-growing inner wear brand in the country. Just like its brand ambassador. The company is growing to be the ‘Raja’ of the Indian market.