Dedh Ishqiya the latest release of Bollywood doing best in theaters. It adopted a sound story line which got good support of strong cast and dialogues. It gets good support from Pakistan. Distributor Rehmat Fanzli of Geo TV said the film is doing well despite a “haphazard release” and added that late night shows are running house full too”.
“We got the prints only by Friday afternoon and the censor board gave us the certificate by seven in the evening. The theaters were not sure if they will even get to show the film, so there were no posters. In Pakistan, the film is being shown on 35 screens, including single screens. However, the footfall in multiplexes is overwhelming compared to the single screen theaters, said Fazli. “During weekend, the multiplexes were full and all shows including the night show were running house full. However, the film did not do well in single screen theaters,” he added.