Bhaag Milkha Bhaag’ has been a milestone of sorts for Prasoon Joshi. He is busy with another prject, “The lines between advertising, communication and entertainment are blurring. Branded content is the new buzzword. Since I am a part of content creation, be it through films, music… and content creators are highly valued in advertising as well, it is a great time for me.” Prasoon Joshi.
“The dabbawallas project is very close to my heart. It’s about how, if you are not planning to have your lunch, your dabba can be sent to a needy person. All you need to do is just put a sticker on that. That’s a project I am very happy to do. Women sanitation from J&J is another one. Most girl’s dropout of school because of absence of proper toilets. Then there is malnutrition – a project Aamir and I have worked personally on. We have developed 40 communication films this year. The malnutrition one was launched by President Pranab Mukherjee” Prasoon Joshi.