The latest film to cash in on Salman’s popularity is Phata Poster Nikla Hero.
Shahid Kapoor, who plays the lead in this Rajkumar Santoshi film, makes no bones about his obsession with brand Salman.
Shahid plays a wannabe actor in the movie, who is inspired by Salman in more ways than one.
During a promotional event of the movie, Shahid said that his character idolises Salman. He also revealed that Salman appears in a cameo in the movie.
Phata Poster Nikla Hero also features Ileana D’Cruz who made her Bollywood debut with Barfi.